![]() ![]() I’m not saying that all rebrands are bad. For the Eagles, this logo feels like fixing something that wasn’t broken. This runs counter to the former fad of using high descriptive designed logos that tell consumers exactly what you do. This allows companies to add revenue streams beyond their original business plans and even expand into other industries. Minimalist design can also make what a company does ambiguous. Clean and decluttered designs are synonymous with sophistication – something most organizations strive to be. Brands across all industries are opting for a more minimalist design style in logos and creative assets. It’s usually “fly Eagles fly,” but when I saw the new wordmark logo, all I could think was why Eagles why?Īs a communications professional, I actually do know why. But the new one is so minimal that it looks like they just picked a font and typed it out in a word document. The old Eagles wordmark had character, just like its fans. As a life-long Eagles fan, I would say I’m fairly comfortable with change – we frequently change our coaches and quarterbacks – but the one thing you don’t mess with is the brand. The Philadelphia Eagles recently revealed its new wordmark, and there’s nothing “Philly Special” about it.
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